TO ROSITA
We all started somewhere. This is a tribute to Elena’s beloved Grandmother Rosita from Vigo in Galicia, Northwest Spain. That’s why our name is Grandma Sita, Sita is short for Rosita. From early on in Elena’s childhood, she spent a lot of time with her grandmother, who taught her the importance of seasonal eating and the true value of food.
OUR JOURNEY
GRANDMA SITA founded by Elena Jiménez Romero was born in 2020 during the global pandemic, thanks to the European Entrepreneurs Exchange Programme, Erasmus for Young Entrepreneurs during her exchange at the Danish Institute for Sustainable Innovation & Entrepreneurship (DISE) in Copenhagen, Denmark.
Grandma Sita, finalist in Danish Food Startup of the Year. Culinary Action! On The Road—Copenhagen edition, a pitch competition hosted by Basque Culinary Center (BCC) and Danish Startup Group (DSG).
Grandma Sita is a current member of the Gastronomy Open Ecosystem (GOe) – a digital gastronomy community managed by BCC with a 360° perspective projected to the rest of the world.
PROJECTS
WASTE-FREE AVOCADO APRONS: BIG & LITTLE FOODIES’ COLLECTION
Unisex adjustable recycled aprons for adults and kids. Designed and handmade by Grandma Sita and VAER Upcycled in Copenhagen, Denmark.
🥑Let’s find out why our cool aprons will reduce your carbon footprint and keep your t-shirt clean.
+ Made from discarded tablecloths with cool pockets from unwanted jeans.
+ Dyed with avocado waste (peels and pits) to get beautiful pink shades.
➡️VAER Upcycled is a Danish upcycling sneaker brand that turns textile waste into conscious footwear. + info: vaerupcycled.com
MOBILE GAME: EAT THE PAIR
EAT THE PAIR is a memory mobile game designed to match pairs of traditional foods. Created by Grandma Sita and technically supported by HackYourFuture Denmark.
📱Product details:
+ Learning-through-play.
+ Preserving culinary heritage and traditional cuisine.
+ Supporting local businesses by displaying advertisement banners.
+ Promoting sustainable tourism.
➡️HackYourFuture is a non-profit organization that aims to train refugees, asylum seekers, and other disadvantaged groups to become web-developers and empower them by opening the doors to a very in-demand job market. + info: hackyourfuture.dk
