EAT GRIM – not as ugly as you think

Time to eat ugly! Grandma Sita loves to cook with Eat Grim boxes of rescued surplus and ugly fruits & vegetables delivered straight from the farm to her house. Win-win! 

➡️ Eat Grim is a Danish platform that shortens the traditional food supply chain and rescues “ugly” and surplus fruits & vegetables by delivering them directly from farms back to people’s plates. Find out more about it here.

🚜🤝🇩🇰 Most fruits & vegetables in your Eat Grim box are grown organically, but Eat Grim also supplements with local, non-organic vegetables from Denmark to help more Danish farms and at the same time offer the greatest possible variety week after week.

😋 The ugly (in Danish “grim”) foods are those that sellers and buyers often reject because of their appearances, like misshapen veggies and bruised fruits, but still valuable and delicious foods.

👩‍🍳 Plant-based cooking inspiration! Check out Grandma Sita’s delicious recipes.🌱👉http://www.sita-nena.com/category/recipes-soups-salads/

📢 40% of fresh produce goes to waste because of supply chain inefficiencies and marketing standards for how produce has to look.

📢 1/3 of fruits and vegetables are discarded due to unfair beauty standards and overproduction.

✅ Farmers by nature aren’t wasters and they feed ugly produce to livestock, cook with it, give it away, or sell it at farmers’ markets. 

✅ Some ugly produce is being sold at a discount, donated to food banks or charities, and utilized in innovative food products.

🌎 It’s not too late to invoke change in the way we eat and how we eat, and what and where we buy.

• DID YOU KNOW…

Damage to one part of the vegetable can cause the growth to slow in that area while the rest grows at the normal rate. When a root vegetable is growing and the tip is damaged, it can sometimes split, forming multiple roots attached at one point. If a plant is in the primordium (embryonic development) stage, damage to the growing vegetable can cause more extreme mutations.